Professional Focus
Strategic Vision Generation
I have a knack for helping teams and companies develop a clear, strategic vision for their product—connecting business goals with user needs to create purposeful design direction. Whether it’s shaping early concepts or refining an existing experience, I bring ideas to life through thoughtful prototyping and actionable plans that guide teams from vision to execution.
Design Leadership
I take a visionary yet democratic approach to leadership—believing that great design starts with strong designers, clear direction, and a shared sense of purpose. I strive to foster a team environment where individual growth is just as important as product vision. By developing and empowering designers, I help build a foundation for thoughtful, impactful work that drives both user and business success.
Design Systems
By combining strategic vision with team-building, I help companies lay the foundation for scalable, cohesive design. I focus on building strong teams and clear systems that not only keep products aligned, but also turn innovative ideas into reality—shaping experiences that elevate both the brand and the business.